YachtDigest: The Nautical Magazine of Reference

It is amazing to think that ten years have already passed since the founding of THE INTERNATIONAL YACHTING MEDIA, the digital publisher specializing in the yachting industry, which launched its first portal in Italian on June 8, 2014.

Over these years, the dynamic group has implemented numerous innovations and acquisitions to support its expansion, eventually publishing five journals, now available in as many as 17 international editions.

The acquisition of YACHT DIGEST, considered the group’s most prestigious title, took place in 2019, the year when the first issue of the browsable multimedia magazine was published. This initiative has been able to bring the appeal of paper to the digital world, improving graphic rendering and multimedia, with global success.

After a decade of triumphs, we therefore decided to revamp TuttoBarche, giving it our jewel as a vessel: YACHT DIGEST.

The new magazine features revamped graphics and functionality and responds to the web address YACHTDIGEST.COM, a domain of great significance.

YACHT DIGEST presents itself as an exclusive container, where you can flip through the pages of the quarterly digital magazine and enjoy the daily news and evidence that TuttoBarche has shared with us over the years. And the news doesn’t stop there.

YACHTDIGEST.COM will also become the reference portal, among five other magazines, to bring together all the useful sections of the group, such as our Online Portolan chart, the most consulted in the world, which offers information on ports and Anchorages on a single chart.

In addition, the Boats for Sale section will be an integral part of the new boating portal, which, as you may have guessed, will centralize all the resources needed by boat owners, in four languages: Italian, English, French, and Spanish.

Let’s proceed in order and find out the main new features together:

YACHT DIGEST – THE MAGAZINE

It has been completely revamped in terms of graphics and the technological platform that supports it. It is a fast, multimedia system that enables easy reading of nautical news, both on smartphones and computers.

How comments are posted and articles are shared through numerous channels, including social media, WhatsApp, e-mail and more, has also been simplified.

YACHT DIGEST LUXURY EDITION

This browsable nautical magazine is the most widely read in the world. Completely ad-free, it is published every three months in three languages by The International Yachting Media and collects the best of the articles published in the period in all the group’s publications.
Each issue of Yacht Digest – Luxury Edition is consulted by more than 500 thousand readers.

THE ONLINE PORTOLANO

Again, the Portolano Online is hosted on a renovated and improved technological platform. The new version allows everyone to add ports and Anchorages, which, once verified by the editorial staff, will be published for readers to use. Registered users will also be able to use the “favorites” function, a useful tool for saving desired ports or anchorages to their personal list.

THE BOATS FOR SALE SECTION

The new Boats for Sale section will continue to host, as always at no cost, ads from those who wish to offer their boats for sale, whether from individuals or brokers. For those looking for a used boat, the big news is the new and further improved search function, which will allow you to filter results quickly and easily to find what you want. Also available is the “favorites” function, which allows you to save selected ads in your personal area.

In conclusion, there is much exciting news for the new YACHT DIGEST, which, as the name suggests, publishes and reviews only the best boats available on the market.

REGISTRATI

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Do you need to sell your boat? You are in the right place! yachtdigest.com is in fact the largest online portal on recreational boating and in this section you will be able to write your ad for free if you want to sell your boat. Adding a new sales message is very simple and intuitive as is finding a boat you are interested in buying, but to make your listing even more appealing, we want to give you some general but important pointers that you can follow if you wish.

First of all, try to personalize your ad, describing the history of the boat and perhaps the reason why you are selling it, this way you will gain more trust from the reader.

You can call it “half-new” if it is almost new, or “used” by specifying whether or not it is in good condition. It indicates the condition of the engines, the year of registration, how many owners it has had-most importantly, it indicates whether the boat has been owned by a single owner: it increases interest to those reading the ad.

The goodness of your craft must shine through in your message, because before you can convince someone, you yourself must be convinced that the product is good.

It is important that no spelling errors are made in the advertisement, so reread the message well before putting it online. The language then must be clear and simple, understandable to all.

It serves to attract interest and induce the reader to continue reading; it is the most important part and should summarize in one line the whole message we want to give. Unfortunately, you don’t have much chance to stand out much except with something really original to attract attention. So focus on truly original details of the boat, its real qualities: in the yachtdigest.com portal this brief summary will appear by hovering over the picture of the boat with the mouse.

It is important to clearly include the general record of the vessel. Always enter: shipyard, model, length, width, draft, engines, number of cabins, year of construction, price.

In the boat sheet accurately enter all boat details, standard and extra equipment. It is useful to communicate many details and details for those who are really interested and will continue reading beyond the first few lines.

Suggest to the reader who wants to buy the best features of your craft, and do not indicate-unless it is necessary to inform the buyer in advance-information that might negatively influence the reader.

Always indicate the price. Unless you absolutely do not want to deal, we recommend adding the words “price negotiable” which gives an incentive for the buyer to contact you.

Editorial Standards

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