Oltre ad essere un appassionato navigatore, il fondatore di Tuttobarche Luca D’Ambrosio è uno dei massimi esperti italiani di comunicazione digitale. Domattina qui al Salone condividerà la propria esperienza parlando di come il web 3.0 ha modificato la comunicazione, trasformando la modalità dell’interazione non solo tra le persone, ma anche tra clienti e aziende.

Come sono cambiati gli investimenti pubblicitari nei vari media negli anni? Qual è l’impatto di questo epocale cambiamento sulla comunicazione? Cosa significano queste trasformazioni per il mondo della nautica? Come si fa veramente marketing sui social media? Quali comparti della nautica possono beneficiarne e come?

Preziose indicazioni su come navigare il web…

 

TEATRO DEL MARE – DOMENICA 04 OTTOBRE 2015 – H. 10.00

LA NAUTICA E IL WEB 3.0: LA COMUNICAZIONE DIGITALE NEL DIPORTO
Luca D’Ambrosio presenta numeri, trend e buone pratiche sulla comunicazione digitale nel settore del diporto

Luca D’Ambrosio, 48 anni, è il fondatore di Net2Web, incubatore web di imprese innovative per l’avvio ed il sostegno alle start-up e ai progetti digital. Nella sua carriera ha portato a termine turn around di successo ricoprendo ruoli progressivamente sempre più importanti. Numerose sono le attività “startuppate” nei 25 anni di esperienza che lo hanno infine portato alla fondazione di un incubatore web, sviluppato e gestito in prima persona. D’Ambrosio è un precursore del web, da sempre impegnato in progetti innovativi, insignito nel 2011 del premio per l’Innovazione di Confindustria conferito dal Presidente della Repubblica.

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Do you need to sell your boat? You are in the right place! Tuttobarche.it is in fact the largest online portal on recreational boating and in this section you will be able to write your ad for free if you want to sell your boat. Adding a new sales message is very simple and intuitive as is finding a boat you are interested in buying, but to make your listing even more appealing, we want to give you some general but important pointers that you can follow if you wish.

First of all, try to personalize your ad, describing the history of the boat and perhaps the reason why you are selling it, this way you will gain more trust from the reader.

You can call it “half-new” if it is almost new, or “used” by specifying whether or not it is in good condition. It indicates the condition of the engines, the year of registration, how many owners it has had-most importantly, it indicates whether the boat has been owned by a single owner: it increases interest to those reading the ad.

The goodness of your craft must shine through in your message, because before you can convince someone, you yourself must be convinced that the product is good.

It is important that no spelling errors are made in the advertisement, so reread the message well before putting it online. The language then must be clear and simple, understandable to all.

It serves to attract interest and induce the reader to continue reading; it is the most important part and should summarize in one line the whole message we want to give. Unfortunately, you don’t have much chance to stand out much except with something really original to attract attention. So focus on truly original details of the boat, its real qualities: in the Tuttobarche.it portal this brief summary will appear by hovering over the picture of the boat with the mouse.

It is important to clearly include the general record of the vessel. Always enter: shipyard, model, length, width, draft, engines, number of cabins, year of construction, price.

In the boat sheet accurately enter all boat details, standard and extra equipment. It is useful to communicate many details and details for those who are really interested and will continue reading beyond the first few lines.

Suggest to the reader who wants to buy the best features of your craft, and do not indicate-unless it is necessary to inform the buyer in advance-information that might negatively influence the reader.

Always indicate the price. Unless you absolutely do not want to deal, we recommend adding the words “price negotiable” which gives an incentive for the buyer to contact you.

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